A scrunchie (or scrunchy) is a fabric covered elastic hair tie used to fasten medium to long hair types. Large, elaborate styles and diminutive, unassuming forms are available in many different colors, fabrics, and designs. Although scrunchies are most commonly used in hair, they can also be worn around the wrist or ankle as an accessory to enhance an outfit.
The Scrunchie was invented by Philips E. Meyers in 1963 but was not patented until 1987 by Ronny Revson, who named the decorative hair accessory the Scunci after her pet toy poodle. The name Scrunchie was a natural evolution, because the fabric scrunched up. After patenting the Scrunchie, Revson spent most of her time in legal disputes, both with manufacturers and her own lawyers. Scrunchies were particularly popular in the 1980s and 1990s, including larger, more elaborate versions. Scrunchies regained popularity in the mid 2010s. Debbie Gibson in particular wore them; Madonna wore a large velvet scrunchie in Desperately Seeking Susan. An episode of Sex and the City mocked the fashion.
scrunched up; creased or wrinkled
A small elasticated ring of fabric placed around long hair to hold it in place behind the head.