Micro vs. Mini

Mini

The Mini is a small economy car produced by the English-based British Motor Corporation (BMC) and its successors from 1959 until 2000. The original is considered an icon of 1960s British popular culture. Its space-saving transverse engine, front-wheel drive layout – allowing 80% of the area of the car’s floorpan to be used for passengers and luggage – influenced a generation of car makers. In 1999, the Mini was voted the second-most influential car of the 20th century, behind the Ford Model T, and ahead of the Citroën DS and Volkswagen Beetle.This distinctive two-door car was designed for BMC by Sir Alec Issigonis. It was manufactured at the Longbridge and Cowley plants in England, the Victoria Park/Zetland British Motor Corporation (Australia) factory in Sydney, Australia, and later also in Spain (Authi), Belgium, Chile, Italy (Innocenti), Malta, Portugal, South Africa, Uruguay, Venezuela, and Yugoslavia. The Mini Mark I had three major UK updates – the Mark II, the Clubman, and the Mark III. Within these was a series of variations, including an estate car, a pick-up truck, a van, and the Mini Moke, a jeep-like buggy.

The performance versions, the Mini Cooper and Cooper “S”, were successful as both race and rally cars, winning the Monte Carlo Rally in 1964, 1965, and 1967. In 1966, the first-placed Mini (along with nine other cars) was disqualified after the finish, under a controversial decision that the car’s headlights were against the rules.On its introduction in August 1959, the Mini was marketed under the Austin and Morris names, as the Austin Seven and Morris Mini-Minor. The Austin Seven was renamed Austin Mini in January 1962 and Mini became a marque in its own right in 1969. In 1980, it once again became the Austin Mini, and in 1988, just “Mini” (although the “Rover” badge was applied on some models exported to Japan).

BMW acquired the Rover Group (formerly British Leyland) in 1994, and sold the greater part of it in 2000, but retained the rights to build cars using the MINI name.