Label vs. Brand

By Jaxson

Main Difference

The main difference between Label and Brand is that the Label is a material affixed to a container or article with printed information and Brand is a identifies a good or service.

  • Label

    A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is written or printed information or symbols about the product or item. Information printed directly on a container or article can also be considered labeling.

    Labels have many uses, including providing information on a product’s origin, manufacturer (e.g., brand name), use, shelf-life and disposal, some or all of which may be governed by legislation such as that for food in the UK or United States. Methods of production and attachment to packaging are many and various and may also be subject to internationally recognised standards. In many countries, hazardous products such as poisons or flammable liquids must have a warning label.

  • Brand

    A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

    The practice of branding is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics and fish sauce. Branding in terms of painting a cow with symbols or colours at flea markets was considered to be one of the oldest forms of the practice.

    Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand’s worth and is validated by assessing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is a marketing technique to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand, or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company’s balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

    The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.

Wikipedia
  • Label (noun)

    A small ticket or sign giving information about something to which it is attached or intended to be attached.

    “sign|tag|ticket”

    “We laughed at her because the label was still on her new sweater.”

    “The label says this silk scarf should not be washed in the washing machine.”

    “Although the label priced this poster at three pounds, I got it for two.”

  • Label (noun)

    A name given to something or someone to categorise them as part of a particular social group.

    “category|pigeonhole”

    “Ever since he started going to the rock club, he’s been given the label “waster”.”

  • Label (noun)

    A company that sells records.

    “record label”

    “The label signed the band after hearing a demo tape.””

  • Label (noun)

    A user-defined alias for a numerical designation, the reverse of an enumeration.

    “Storage devices can be given by label or ID.”

  • Label (noun)

    A named place in source code that can be jumped to using a GOTO or equivalent construct.

  • Label (noun)

    A id=heraldry resembling the strap crossing the horse’s chest from which pendants are hung.

    “lambel”

  • Label (noun)

    A tassel.

  • Label (noun)

    A piece of writing added to something, such as a codicil appended to a will.

  • Label (noun)

    A brass rule with sights, formerly used with a circumferentor to take altitudes.

  • Label (noun)

    The projecting moulding by the sides, and over the tops, of openings in mediaeval architecture.

  • Label (noun)

    In mediaeval art, the representation of a band or scroll containing an inscription.

  • Label (verb)

    To put a label (a ticket or sign) on (something).

    “The shop assistant labeled all the products in the shop.”

  • Label (verb)

    To give a label to (someone or something) in order to categorise that person or thing.

    “He’s been unfairly labeled as a cheat, although he’s only ever cheated once.”

  • Label (verb)

    To replace specific atoms by their isotope in order to track the presence or movement of this isotope through a reaction, metabolic pathway or cell.

  • Label (verb)

    To add a detectable substance, either transiently or permanently, to a biological substance in order to track the presence of the label-substance combination either in situ or in vitro

  • Brand (noun)

    A conflagration; a flame.

  • Brand (noun)

    A piece of burning wood or peat, or a glowing cinder.

    “To burn something to brands and ashes.”

  • Brand (noun)

    A torch used for signaling.

  • Brand (noun)

    A sword.

  • Brand (noun)

    A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.

  • Brand (noun)

    A branding iron.

  • Brand (noun)

    The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.

  • Brand (noun)

    A specific product, service, or provider so distinguished.

    “Some brands of breakfast cereal contain a lot of sugar.”

  • Brand (noun)

    Any specific type or variety of something; a distinct style or manner.

    “I didn’t appreciate his particular brand of flattery.”

    “New Orleans brand sausage”

  • Brand (noun)

    The public image or reputation and recognized, typical style of an individual or group.

  • Brand (noun)

    A mark of infamy; stigma.

  • Brand (noun)

    Any minute fungus producing a burnt appearance in plants.

  • Brand (verb)

    To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

    “When they caught him, he was branded and then locked up.”

  • Brand (verb)

    To mark (especially cattle) with a brand as proof of ownership.

    “The ranch hands had to brand every new calf by lunchtime.”

  • Brand (verb)

    To make an indelible impression on the memory or senses.

    “Her face is branded upon my memory.”

  • Brand (verb)

    To stigmatize, label (someone).

    “He was branded a fool by everyone that heard his story.”

  • Brand (verb)

    To associate a product or service with a trademark or other name and related images.

    “They branded the new detergent “Suds-O”, with a nature scene inside a green O on the muted-colored recycled-cardboard box.”

Wiktionary
  • Brand (noun)

    a type of product manufactured by a particular company under a particular name

    “a new brand of soap powder”

  • Brand (noun)

    a brand name

    “it takes a long time to build a brand”

    “the firm will market computer software under its own brand”

  • Brand (noun)

    a particular identity or image regarded as an asset

    “you can still invent your own career, be your own brand”

  • Brand (noun)

    a particular type or kind of something

    “they entertained millions with their inimitable brand of comedy”

  • Brand (noun)

    an identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron

    “the brand on a sheep identifies it as mine”

  • Brand (noun)

    a branding iron.

  • Brand (noun)

    a habit or quality that causes someone public shame or disgrace

    “the brand of Paula’s dipsomania”

  • Brand (noun)

    a piece of burning or smouldering wood

    “he took two burning brands from the fire”

  • Brand (noun)

    a sword.

  • Brand (verb)

    mark with a branding iron

    “the seller had branded the animal with his grandfather’s name”

    “regulations concerning the branding, movement, and sale of cattle”

  • Brand (verb)

    mark indelibly

    “an ointment that branded her with unsightly violet-coloured splotches”

    “he had a look of unabashed power that only years of experience could brand on to a man’s face”

  • Brand (verb)

    mark out as having a particular bad or shameful quality

    “she was branded a liar”

    “anyone who says anything bad about the country is branded as a traitor”

  • Brand (verb)

    assign a brand name to.

  • Brand (verb)

    the promotion of a particular product or company by means of advertising and distinctive design

    “what is missing in travel and tourism marketing is the heavy and effective branding used in other consumer industries”

Oxford Dictionary

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