Brochure vs. Pamphlet

By Jaxson

Main Difference

The main difference between Brochure and Pamphlet is that the Brochure is a flyer, pamphlet or leaflet that is used to pass information about something and Pamphlet is a unbound booklet containing text

  • Brochure

    A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.

    Brochures are distributed in many different ways: as newspaper inserts, handed out personally, by mail or placed in brochure racks in high traffic locations especially in tourist precincts. They may be considered as grey literature.

    A brochure is usually folded and only includes summary information that is promotional in character.

  • Pamphlet

    A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.

    For the “International Standardization of Statistics Relating to Book Production and Periodicals”, UNESCO defines a pamphlet as “a non-periodical printed publication of at least 5 but not more than 48 pages, exclusive of the cover pages, published in a particular country and made available to the public” and a book as “a non-periodical printed publication of at least 49 pages, exclusive of the cover pages”. The UNESCO definitions are, however, only meant to be used for the particular purpose of drawing up their book production statistics.

  • Brochure (noun)

    A booklet of printed informational matter, like a pamphlet, often for promotional purposes.

  • Pamphlet (noun)

    A small booklet of printed informational matter, often unbound, having only a paper cover.


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