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Fetishize (verb) To make the subject of (often sexual) obsession. “Our society has fetishized personal wealth.” 
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Fetishize (verb) To make into a fetish, or magical object. 
Wiktionary
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Fetishize (verb) make (something) the object of a sexual fetish “women’s bodies are so intensely fetishized” 
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Fetishize (verb) have an excessive and irrational commitment to (something) “an author who fetishizes privacy” 
Oxford Dictionary
