Logo vs. Emblem

Main Difference

The main difference between Logo and Emblem is that the Logo is a graphic mark or emblem commonly used by commercial enterprises and Emblem is a pictorial image that epitomizes a concept or that represents a person

• Logo

  A logo (abbreviation of logotype, from Greek: λόγος, translit. logos, lit. ‘word’ and Greek: τύπος, translit. typos, lit. ‘imprint’) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

  In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. “The” in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company’s logo is today often synonymous with its trademark or brand.

• Emblem

  An emblem is an abstract or representational pictorial image that represents a concept, like a moral truth, or an allegory, or a person, like a king or saint.

• Logo (noun)

  a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.

  “the Olympic logo was emblazoned across the tracksuits”